every engagement is tailored for success within the culture of your own organization
Interim CMO Intervention
Not every enterprise needs an expensive strategic CMO. But you can
afford to apply fresh CMO-eyes to a strategic framework and more importantly: strategic execution. Lots of companies make the mistake of assuming a good strategy leads to success.
EXECUTION is EVERYTHING.
CXO Advisory
XO is now trendy. The title is new in many places. My specialization in service branding
began long before most grasped there was a difference in service businesses vs. CPG. From retail to social to online UX, everything depends on customer intent.
STORYTELLING is just a start.
Creative Digital Branding
Online sites are "a sea of sameness".
The 'templat-ization' of sites, whether folks pick up an actual template, or just copy what competitors already do, it's hard to discern real differences. Your message may shout "We're different".
Your MEDIUM can deny it.
Branding vs. "Just" Selling
A 'virtual team' can help.
Selling makes a single sale. Perceptive branding builds businesses. Amplify yourReturn on Marketing Investment:
Brand Value Frameworking: This is a custom designed 2 - 6+ month intervention for B2C or B2B. It includes pinpointing your brand value path, most lucrative customer segments, market re-entry strategy, global transfer, fighter brands &/or messaging matrix ... all in collaboration with key stakeholders.
Equity-Boost Intervention:Private Equity & Venture Capital companies often confuse branding with marketing. Many think operationalizing brand ideas with portfolio companies is something that happens "later", through marketing. Early focus on a sustainable brand value proposition & branding
infrastructure that will extend EBITDA is strategic gold.
Interim CMO Engagement: This begins with either of the above and expands to include strategic
execution, to ensure you don't just have a 'tagline' slapped on your site homepage. Brand ideas need to be fused with operations to drive results.
CMO & Brand Team Hiring: I'm often asked to help vet or bring in the right skillsets onboard. Also, leveraging brand thinking into personnel onboarding is often overlooked.
Agency Prep-Pitches: You can pre-view CMO challenges with a vested pro ... and fine-tune before
pitching to your client.
"Consigliere": This is my favorite client-annointed title. The role is on-call advisor to the C-suite. If you've seen The Godfather, you'll understand why I like it ... for lots of reasons!